Terms & Conditions for Trackadero
Effective Date: 10/01/2024
1. Introduction
Welcome to Trackadero, a global AdTech solution dedicated to driving incremental visitation through geolocation data-based advertising. By using our services, you agree to comply with these Terms & Conditions. If you do not agree, please refrain from using our services.
2. Definitions
  • Trackadero: The company providing AdTech solutions.
  • User: Any individual or entity that accesses or uses our services.
  • Services: All features, tools, and technologies offered by Trackadero, including data collection, processing, and campaign management.
3. Services Offered
Trackadero provides a comprehensive suite of services, including but not limited to:
  • Data Processing:
  • SherlockEye is our cookie-less, AI-based platform for geolocation data processing, which aggregates data from various sources, unifies datasets, creates unique user profiles, and segments users based on travel behavior.
  • Campaign Management:
  • VOX is our exclusive in-image ad format, seamlessly integrated within our publishing network. Banners adapt to editorial content and are available on mobile and desktop.
  • Access ad spaces from over 100 SSPs worldwide, including static, motion, and interactive banner types.
  • Technologies:
  • Utilize SherlockEye DPP and Flowave to target travelers and track conversions. Implement machine learning optimization, antifraud algorithms, brand safety measures, DCO (Dynamic Creative Optimization), and Semantica 360°.
  • Creative Solutions:
  • All creatives are designed in-house by experienced designers, ensuring high-quality, engaging rich media with interactive features.
4. User Responsibilities
By using our services, users agree to:
  • Provide accurate and complete information during registration and usage.
  • Comply with all applicable laws and regulations.
  • Not engage in activities that may disrupt or interfere with the services.
5. Data Privacy and Security
We prioritize the privacy and security of our users’ data. We collect, store, and process geolocation data in compliance with applicable data protection regulations. Users must ensure that any data shared with Trackadero is obtained legally.
6. Intellectual Property
All content, trademarks, and technology used by Trackadero are the exclusive property of Trackadero. Users are prohibited from reproducing, distributing, or creating derivative works without prior written consent.
7. Limitation of Liability
Trackadero shall not be liable for any indirect, incidental, or consequential damages arising from the use of our services. Our liability is limited to the maximum extent permitted by law.
8. Modifications
Trackadero reserves the right to modify these Terms & Conditions at any time. Users will be notified of significant changes, and continued use of our services will constitute acceptance of the revised terms.
9. Governing Law
These Terms & Conditions shall be governed by and construed in accordance with the laws of the jurisdiction where the Company Branch is located.
10. Contact Information
For any questions regarding these Terms & Conditions, please contact us at Krausenstraße 9-10, 10117, Berlin, Germany, Email: info@@trackadero.ai