How Trackadero Works: A Data-Driven Journey
Solution
From collecting data to delivering results, our platform offers a seamless, end-to-end solution for destination marketing.
ADS Delivery
Through our WIM DSP, we deliver tailored ads in real time, optimizing formats and targeting audiences across display, video, and interactive formats.
Data Collection
We collect and store over 300+ million data signals per hour from our geolocation data partners: cellphone operators, SSPs, APPs and many more
Visitation Tracking
Flowave, our visitation tracker, monitors and records the impact of your campaign by capturing real-world visitor behavior to measure the effectiveness of your marketing investments in ROAS.
Data Processing with AI
SherlockEye, our AI-powered tool, processes the data, creating user travel histories and segments while predicting campaign performance and generating insights.
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Data Collection
Comprehensive Data Collection
ntegrate various data sources seamlessly
Aggregate real-time data
Build a unified audience profile
Data Processing
Data Processing with SherlockEye
SherlockEye, our AI-powered tool, processes raw data, turning it into valuable insights. With SherlockEye, you can:
Create custom audience segments
Build user travel histories
Analyze campaign results and performance metrics
Generate data-driven predictions like CPA and conversion rates
Create custom audience segments
Build user travel histories
Analyze campaign results and performance metrics
Generate data-driven predictions like CPA and conversion rates
Audience segments created from
geolocation data
geolocation data
Our main goal is to drive incremental visitation to your destination
Frequent Travelers based on historical geolocation data
Events visitors by td. Places
In-market
Al based prediction algorithm
Al based prediction algorithm
Competitive Destinations historical and actual data
Stopover passengers by visitation tracking
In-destination activities tracking
Ads Delivery
Precision Ad Delivery
Our in-house DSP delivers tailored ads in real-time, optimizing delivery across different formats. From display ads to in-app and video formats, Trackadero ensures that your ads reach the right audience, at the right time.
Formats include:
banner ads, video, interactive ads
banner ads, video, interactive ads
Technologies
S- Real-time data integration from Flowave for optimal targeting
S- Real-time data integration from Flowave for optimal targeting
Visitation Tracking
Visitation Tracking with Flowave
Flowave is our advanced visitation tracker, capturing geolocation signals from your target area. It allows you to:
- Track visitors in real-time across regions, cities, or custom areas
- Measure the effectiveness of campaigns through actual visitor behavior
- Analyze third-party campaign performance
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